Focus groups

 

We provide expertise in designing and facilitating focus groups to gain an in-depth, honest and accurate understanding of the precise causes of problems, issues, barriers and challenges in the business.

Being independent, we have the advantage that we can be objective, see the big picture and benchmark against other organisations or contexts. Having a clear focus on the objectives and success matrices is important to drive action in the desired direction.

Our analytical approach, founded in the principles of psychological measurement, ensures that we are not biased and do not overlook positive data or over-react to negative information, thereby providing you with reliable information.

 We work with you to communicate the results in the best way, to help people identify and prioritise development actions, to achieve ‘buy in’ for any changes and to gain support from management for improvement initiatives.

We provide clear, concise, practical feedback which can shape and direct actions for short and longer term solutions.

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